Your gay-owned or gay-friendly business can target the highly-prized, often dual income gay audience.

The Associated Press calls the Gay Lesbian Bisexual Transgender community:
"Advertising's most elusive, yet lucrative target market."

Research conducted by Harris Interactive and Witeck-Combs Communications, Inc. reveals that consumers who self-identify as gay, lesbian, bisexual and transgender (GLBT) have a deeper trust for products and brands that not only target gay consumers, but even more so for products offered by companies that have progressive policies toward gay and lesbian employees. With direct response as the objective, targeted advertising can make all the difference in the world, and the internet is more precise and effective at targeting than with any other medium.

For valuable demographics and information relating to the gay consumer and advertising to the gay market, click here.

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